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Business strategy of air carriers in the Czech Republic
Menšík, Patrik ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.
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Vliv restrukturalizace společnosti České aerolinie a.s. na výsledky jejího hospodaření
Ehrenberger, Adam
The bachelor’s thesis aims to describe and evaluate the process of restructuring and its impacts on financial performance of Czech national air transport provider – České aerolinie a.s., and to propose possible solutions to improve its market position considering expected development of the aviation industry. The part consisting of literature overview at first describes the economic environment of the airline and its financial analysis with an explanation of its specifics in case of air carrier, next part describes the theoretical framework of the company's restructuring and its specifics as the air transport provider. This theoretical framework is applied to České aerolinie a.s. in the next part of the thesis. The thesis also includes a description of a restructuring process and a decision whether the restructuring was successful or not, and also recommendations to improve a situation of the firm.
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Business strategy of air carriers in the Czech Republic
Menšík, Patrik ; Chlebek, Jiří (referee) ; Šplíchal, Miroslav (advisor)
This Master’s thesis concerns with the description and evaluation of czech air carriers‘ business strategy. Because of their large number, selected carriers are Czech Airlines and Travel Service and these are described in detail as to their history, as well as their development in recent years and SWOT analysis. SWOT analysis is assembled by the author himself with the usage of knowledge gained from analysis in previous chapters. Each of aforementioned carriers is then compared with one of its competitors and finally, the evaluation of the strategy and the proposal of recommendations are set.
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Competition in the Aviation Market
Veselská, Adéla ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
The thesis titled Competition in the Aviation Market contains issues of competition in the market for passenger air transport services in the Czech Republic. It focuses on the major airlines operating in the market of scheduled air transport, particularly on Czech Airlines and Travel Service. These airlines are engaged in their introduction, description of their services,
the development of selected indicators and SWOT analysis. For Czech Airlines characterizes cooperation with Asian airline, Korean Air. The thesis also describes the competition from other perspectives as well as major trends in air transport.
The theoretical part of thesis includes explanations of basic terms of the solved problem, namely the introduction of air transportation, airlines and theories in the field of competition.
Own works will contain a description of specific airlines, analyzing their offers, the development of the main indicators, SWOT analysis and trends in air transportation. The final section is devoted to the evaluation of the results.
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Cooperation amongst Air Carriers
Huňak, James ; Zelený, Lubomír (advisor) ; Niko, Eduard (referee)
The thesis deals with the issue of cooperation amongst air carriers. There are mentioned several forms of cooperation in this field: bilateral agreements, global airline alliances and also very specific and current ways of cooperation which are mergers and acquisitions. The last mentioned forms are illustrated on specific examples of important European airlines which decided to improve their competitiveness by joining other air carrier or acquiring relevant stake in other airline. The trend of concentration in the aviation area has naturally affected Czech air transport market as well; therefore this thesis includes a separate chapter concerning acquisition of Czech Airlines by Korean Air which bought a 44 % stake in Czech flag air carrier. There are analyzed in detail the main impacts of the transaction from different points of view, including potential synergistic effects resulting from the cooperation. The thesis also deals with the recently established cooperation between Czech Airlines and its rival airline Travel Service which plans to buy a 34 % stake in Czech national airline and to become its legitimate shareholder besides Korean Air. The thesis includes an analysis of cooperation with this company as well.
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The position of Czech Airlines at the air market
Švarcová, Rebeka Agnes ; Vaško, Martin (advisor) ; Abrhám, Josef (referee)
The bachelor thesis is focused on the position of Czech Airlines, Ltd. at the air market. The theoretical part contains the history, evolution and position of aviation. Then the current trends in aviation, structuring of airline companies, international organizations in civil aviation and the position of aviation in tourism are discussed there. The analytical part describes the company Czech Airlines, its origin and important events in the history of the company. In this part, there are e. g. economic results or the use of seats capacity analysed. The plans of the company for the future and its next expected evolution are mentioned here as well.
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The valuation of the company Czech airlines plc
Tychtlová, Eva ; Jurečka, Jan (advisor) ; Plánička, Pavel (referee)
The aim of the thesis is to determinate the value of the company Czech airlines to 1.1.2012. In the beginning there is characteristic of the company and its history. In strategic analysis there is a valuation of long term prospects of the company and in the end there is an output of forecasting sales. Another chapter is focused on financial health of the company and prediction of the value generators and the financial plan. As the main method for the valuation of the company was used the method DCF entity. As the additional method was used the market comparison.
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International air transport of cargo
Balada, Tomáš ; Sato, Alexej (advisor) ; Malý, Vladimír (referee)
This thesis deals with the issues of international air transport of cargo and should provide a general overview regarding air cargo operations worldwide. It shows detailed information of all aspects related to this issue that must be observed during its process. Further it focuses on air cargo transport in the world, European and Czech context. The last part provides essential information connected to Czech Airlines Cargo company, the flag carrier of the Czech republic.
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Creative accounting
Horák, Matěj ; Procházka, David (advisor) ; Molín, Jan (referee)
Creative accounting within the meaning of false information in the financial statements of companies. The term "creative accounting" in historical context - Enron, Big five (audit firms), SOX. Definition of an offender profile and his main motives. Punishments in the Czech Republic compared to the U.S. The most recent cases of creative accounting frauds - Olympus, Lehman Brothers, Barclays, Groupon,Czech Airlines.
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